I’ve been trying to write this post for a while now, and you have no idea how many times I’ve redone it, so here it goes:
Ever since the introduction of public (high-speed) internet there has been piracy: movies, games, tv shows, music, whatever, you name it. Nothing new here. I’ve been a “pirate” since we got cable internet since my early teens. Back then I had no money, no way of obtaining this material, and the good thing piracy has always brought with it, is exposure. There’s no way I would have had the same exposure to movies, games, tv and music if the concept of downloading it free off the internet didn’t exist. No way.
If we fast forward to today, I’ve solved my money issue, and Norway has and is becoming increasingly international. I’m guessing in a few years we won’t speak Norwegian anymore. We’ll speak in memes, abbrevations, and English. Ok, it’s not that bad, but it’s not a far fetched idea. To get back on track; Norway is following USA tightly in what media gets released, so the exposure problem is in some areas like movies and tv shows not an issue anymore.
Then why do I still download stuff off the internet for free? And how can I speak so freely about it?
To begin I’m not downloading as much today as I did back then. Just the other day I rented two movies from Xbox Video, which almost worked perfectly (small issues with the stream), so I am definitely moving in the right direction.
Wait up. It’s not really me who’s moving in the right direction. There are some in the industry that has slowly begun to realize how consumers want to consume their media. Today we have services like Spotify, Netflix, Xbox Video, Xbox Music, HBO, Viaplay, the list goes on, that provides unlimited access to content in exchange for a small amount withdrawn from your wallet each month. The only problem here is that they all vary in how much content they provide, so a small amount can quickly escalate to A LOT withdrawn each month.
Take me as an example. I use these services regularly and pay for it:
- Xbox Video
- Xbox Music
And I’m quite happy with giving my money; they are good services that provide plenty of content with a good user experience. That’s where the industry should put their focus and their money at. Thinking new, thinking ahead, think different!
The criterias I put forward for a service that suits me (and I’m guessing a lot of other people):
- Needs to have a lot of content (good content is always preferable)
- Needs to be able to deliver it to me instantly (streaming right?)
- Needs to be ad-free (there’s nothing more disturbing than buying a movie and having to watch 10 trailers and the “YO fool, don’t steal shit”-movie before the menu appear)
- Needs to be fairly priced
- High quality
Based on that, I download stuff illegally when:
- I can’t find what I’m looking for in the services I pay for
- It’s not good enough quality
- The only legal way is buying a hard copy. Ugh.
- There’s no way I’ll be able to afford it in one years worth of salary
There’s probably a lot of other smaller reasons that will influence my decision to pirate or not. Like when the industry goes bat shit crazy and snuggles up with the government to try to impose a tax on our internet access due to lost income. Or when the government replies that they’re actually considering it. Come on guys, wake up.
In the end I feel good about it. I’ve set up rules and guidelines, and if the industry can’t please me as a consumer then I know the pirates will be able to.
(no calling the cops or lawyers, please 😉